Problem & Concept
We anticipate the near future 2030 and suggest how SUBARU can provide an active lifestyle in 2030.
In the future when new technologies such as VR and AR will become a major, SUBARU motivates people to challenge real-life activities.
Strategy
SUBARU provides an indirect experience of outdoor activities through the Motive Center, and also provides a car specifically for outdoor activities,
giving people confidence in actual outdoor activities.
Persona
Eric is an active software engineer living in Portland. He has a longing for outdoor activities but hesitates because he has no experience.
Storyboard
Advertisement of Motive Center
One day, Eric watched the Motive Center's commercials and is interested in Motive Center.
So, Eric decides to visit the Motive Center.
When Eric enrolled in SUBARU's Motive Center program, he can check the level up system offered by the Motive Center through his mobile application.
Eric starts at Bronze Level 1.
Eric steadily raises his level by earning Active Points while experiencing and trying kayak which he always interested in.
Eric also gets some Active Points by making friends and creating new communities in Motive Center.
Eric finally unlocked the Gold Division.
When Eric gets confident, he decides to go actual outdoors and try to challenge the kayak.
Eric schedules new outdoor activities through the Motive Center mobile application.
How to book a new adventure.
On the day of the adventure, Eric wears SUBARU Charm which detects Eric's activity and he prepares for outdoor activities.
SUBARU's outdoor car which is pre-loaded the equipment Eric has booked arrives by self-drive to the designated location at the scheduled time.
Eric starts the adventure, and he arrives at his destination.
Eric unloads the kayak equipment in a SUBARU outdoor car that is designed easy to unload the equipment.
Eric's kayaking activity
Eric gets confident and decides to enjoy more outdoor activities elsewhere.
Help request from another SUBARU owner.
Eric accepts requests from another SUBARU owner and swaps his car battery for him.
The person who gets helped by Eric thanks Eric, and Eric also gets Active Points.
How to make a donation.
Eric can donate to a charity for nature conservation with his Active Points.
The adventure to unlock Eric's own potential continues with the 2030 SUBARU active lifestyle.
Process
Mind Map
Empathy Map
IA & Wireframe Sketches
Information Architecture
Wireframe
Level System Design
High Fidelity Mockup
Team Motive presentation in Spring Show 2019 - Academy of Art University